GIBNEY

08.2023 - 06.2024



Luxury Restaurant & Brasserie


GIBNEY Cottesloe
for George Kailis 
c/o Kailis Hopsitality Group (KHG)

Brand Idenitity, 
Art Direction, 
Venue Print Design, 
& Digital Web Assets 

Design by Flinn Brown c/o PALAIS Design Studio (2024©)



Situated at 40 Marine Parade, Gibney is the newest addition to Western Australia’s iconic Cottesloe coastline. Communicating an unabashed identity of opulence and sophistication, the branding is luxury in every sense of its design. Directly catering to a patronage of Perth’s Western suburbs residents in the Cottesloe region, Gibney also invites all people from national, or international situation, to have a one-of-a-kind culinary experience. The new standard for coastal dining.

A contemporary venue with a traditional charm, Gibney’s graphic suite—and more specifically its custom wordmark, illustrated monograms, sleek script fonts, and system of ornate flourishes—has an Art Noveau-esque feel and characterises the brand architecture in a style akin to French hotel design and Californian Country Clubs.

Palais was intent on finding the equilibrium between ornamentation and luxurious minimalism, and over 8 months of intensive iteration and creation; the resulting design system of visual elements was created. Ballasted by a lead brandmark suite that perfectly walks the line between classic and contemporary, the brand’s aesthetic is immediately established. This figurehead element is complemented by an interchangeable network of delicately illustrated cornices, borders & frames, and the refined use of composition and typographic hierarchy.

The result is a venue design unlike any other and an unmistakably clear aesthetic in communicating the ethos of upper-echelon standards, premium experiences, and the finest quality services from the moment you step through the door.

Palais Design Studio was honoured to be the sole graphic design entity in the creation and rollout of this brand across all communication channels. Thank you to George Kailis and the whole team at Kailis Hospitality Group for their trust and consultation on this project.