MARIS RIMOR *


02.2023 - 
03.2023


Surfwear Apparel Branding



Maris Rimor
for Curtin Bachelor of Design ;
University Graduate Porfolio. 
(Simulated Design Brief*)

Creative Direction, 
Brand Idenitity, 
E-Commerce Website Design, 
Product Design,
Print Advertisment,
& Social Media Touchpoints. 

Design by Flinn Brown c/o PALAIS Design Studio (2024©)


Maris Rimor (Latin; Sea to Explore) is a surfwear brand whose apparel, hardware, and accessories champion high-quality, waterproof materials and are designed for all-terrain, versatile wear. The garments are conducive to the audiences lifestyles.

The brand is positioned to service a niche group of nomadic individuals who engage in aquatic activity and travel the world in search of waves - often in far-off remote paradises.

The surfwear industry at large has been in a period of stasis for almost half a decade now and as brands insist on revisiting retro styles, they risk irrelevancy. 

Gorpcore’s success in the global fashion space proved a desire for specific gear-based products and has thus reshaped the marketplace boundaries. By blending authentic surf-centric branding with a reverence for the audience's low-maintenance personalities and lifestyles, Maris Rimor could hit an untapped area.

Integrating contemporary styles, and uncompromising on high-class manufacturing, this brand emplores its users to venturing into the elements and embracing the unpredictability of the sea, positioning your gear as a trusted extension of yourself.

Furthermore, by blending the often interrelated activities of surfing, travel, and freediving into one brand system, Maris Rimor displays its acute understanding of its audience. Equipped with an endless stream of marketing material and the breadth for a variety of product innovations the brand can tackle a new side of the industry. A defined niche.