OCHRE APTS *


03.2023 - 
04.2023


Real Estate / Housing Development Branding


Ochre Apts.
for Curtin Bachelor of Design ;
University Graduate Portfolio. 
(Simulated Design Brief*)

Creative Direction, 
Photography, Client Documents,
Brand Stationery,
Print Advertisement,
& Social Media Touchpoints. 

Design by Flinn Brown c/o PALAIS Design Studio (2024©)



Ochre Apts. is a proposed warehouse conversion project in Fremantle, Western Australia. Utilising the heritage-listed facade of the F&J Fowler building at 34/35 Pakenham Street, this housing development exists to provide an alternative living style for the new generation of younger Fremantle residents.

 The once working-class port town of Freo has gradually evolved into a renowned hotspot for culture and entertainment in the Perth region and as such, the demographic of property holders in the suburb is shifting to further reflect this preference in the social landscape.

Public demand has swung away from the traditional townhouses on the perimeters of the township, and instead, prospective buyers look to live closer in and fully immerse themselves in the frenetic and engaging lifestyle that the district invites.

Ochre Apts. is designed for these users, integrating the contemporary fit-out preferences of its target market as a baseline for its aesthetic. Modular layouts, exposed ‘raw’ materials and a refined ‘loft’ living look and feel adorn the building’s design and marketing content. Subtle nods to the port history of Fremantle are evident within the design elements, and the overall personality of the brand feels both authentically Fremantle yet undeniably youthful and contemporary.