POUR ETIQUE PARFUMS *
09.2023 -
10.2023
Luxury Fragrance Branding
Pour Etique Parfums
for Curtin Bachelor of Design ;
University Graduate Portfolio.
(Simulated Design Brief*)
Creative Direction,
Brand Identity,
Packaging Design,
Print Advertisement
& Web Touchpoints.
Design by Flinn Brown c/o PALAIS Design Studio (2024©)
Referencing Marcel Proust’s 1913 Novel ‘A la Recherche du Temps Perdu’ (In Search of Time Past) this branding project synthesizes Olfactory sense studies of memory recall with the elegance of minimalist label design as one identity model.
As the luxury cosmetics market wanes in popularity, and users yearn for more relatable, resonant brands, Pour Etique enters the space with empathy rather than ego and provides a solution that is user-driven. Led by the prompt “this fragrance reminds me of...”, customers are invited to inscribe their chosen fragrance bottle with a title that defines the memory this scent conjures.
A ritual of reminiscence, the user journey map is personalised for each person who interacts with the brand. The bottles are assigned value and unique visual quality from the feelings the owners project onto them and the titles they mark upon the label, respectively.
Small memoirs of time past on a product for customers to truly connect with. Pour Etique Parfums endeavours to be an extension of the buyer’s identity and a designed experience for organically discovering and creating your own ‘signature scent’.