07.2023 -
08.2023
Women’s Swimwear & Apparel Branding
Signed & Sealed S/S2023
‘The Token Collection’
for Georgia Shehade and Hannah Jones.
Brand Identity,
Full Campaign Photography,
Art Direction,
Print Design,
Packaging Design,
Social-Media Assets
& Website Template
Design by Flinn Brown
c/o PALAIS Design
Studio (2024©)
Catered towards young adults who live sunshine-centric lifestyles and prioritise travel and youthful expression, this brand was created from a place of fun and passion rather than commercial gain.
Similarly, the personalised understanding of a contemporary buyer’s needs and wants was not manufactured, but rather a natural outcome of Jones and Shehade being part of the demographic they are marketed towards. They empathised with their audience on what styles of garments are most in demand and they designed inclusive, timeless swimwear as a direct solution to these needs.
The brand enlisted Palais Design Studio in the infancy stages of its design process, as they prepared to fill out the identity elements of their brand and subsequently market its first campaign. Product design and logos were already accounted for, however, the creative direction, campaign photography, graphic devices, packaging and web/E-commerce elements were still undeveloped and required.
These aspects were developed, delivered and resolved by Palais and handed over to the brand owners for their own usage as they wished to operate the brand rollout. A design guideline of how Palais would structure the brand’s engagement was given - as detailed in the previewed outcomes displayed this folio. Drop 1: “The Token Collection” by Signed and Sealed is, therefore, an adapted version of the proposed designs and can be viewed on the brand’s Instagram page @signedandsealed circa. 2024.
A special thank you is also extended to Gemma Mcrae and Mika Van Wyk for modelling the collection and assisting in the stylistic direction of the campaign photoshoot.